StoryBrand Website
Websites are often designed by graphic artists with little to no marketing strategy. Pivotal Principles websites are designed by our StoryBrand Certified Guide partner. StoryBrand is a proven framework created by New York Times Best Selling author Donald Miller, and laid out in his book, Building a StoryBrand. It uses 7 elements of storytelling to help you invite your customer into a story that guides them to success, or away from failure.
The Problem
“Many companies confuse branding with marketing, and this confusion is costing them millions. Most of us are so concerned with the way our brand looks and feels, we neglect to communicate what customers are actually looking for: a solution to their problem.” Donald Miller & Dr. JJ Peterson
A story doesn’t begin until the adversary has appeared, and our StoryBrand websites identify the problem the customer has that they don’t want, and the solution, with concise and clear copy.
The Story
“Most businesses make the enormous mistake of telling their story to their customers. Customers are not interested in your story. They are, rather, interested in being invited into a story that has them surviving and winning in the end.” Donald Miller
One Pivotal Principles client’s old website header photo showed their headquarter’s interior offices. It is not unusual to see websites with long bios and information about the company on their homepage vs “piquing the customer’s curiosity about how their own story could be made better”.
Keep it Simple
“People don’t buy the best products. They buy the ones they can understand the fastest.” Donald Miller
“People only buy products when they read or hear words that help them understand why your products are valuable to them”. Donald Miller
“If you confuse, you lose”. Donald Miller
Copy on many websites appears to be an afterthought. Our StoryBrand Certified Guide partner teams up with a writer holding a Masters degree in Copywriting.
Adobe states that 38% of people won’t engage with a website due to an unattractive layout or content. With a hyper-focus on User Experience Design (UX) and clear, compelling copy, our websites help meet your customers where they are, and make them the hero of your brand story.
What’s Next
Ready to continue the process? Check out some of the websites we have done to the right and then schedule a call with John to discover how your website can convert visitors into customers.
