Digital Marketing

Why is digital marketing important?

Your customers are exposed to 4k+ marketing messages per day, they simply do not have bandwidth to pay attention to anything that does not contribute to their success. Because of this saturation of marketing messaging, it will take multiple “touch” points before your prospects will buy what you sell. An effective, targeted digital marketing strategy can reduce the touch points, increase brand awareness, reach new customers, and drive sales. And most businesses don’t follow up with their prospects at all, providing a huge window of opportunity for any business to position themselves as the dominant force in their industry.

Solutions include:

  • Social Media: Informed by StoryBrand Brandscript, write all copy for social use:

    • Leverage social media following to grow email list

    • Publish one weekly post, plus story feed via Instagram: push all content to Facebook

    • Work monthly with micro influencers (5-50k followers) to feature your brand

    • Feature one monthly initiative to support email campaigns

    • Monthly cost: $1,500, optional $500 monthly upgrade for social ads management

  • Email Marketing: We create targeted email campaigns that resonate with your audience and drive conversions. Includes: 

    • Develop copy and well designed layouts for bi-weekly (two per month) email campaigns

    • Leverage Brandscript to write effective and customer-focused email copy

    • Emails to contain valuable and relevant content, based on StoryBrand Guide best practices

    • Monthly cost: $1,500, optional $500 monthly upgrade to repurpose content for customer facing SEO

  • AI Driven SEO: Traditional SEO has often been time consuming as it had to be done by hand. We are using artificial intelligence to maximise SEO at a fraction of the cost of traditional SEO: 

    • Includes monthly organic SEO and ongoing technical optimization

    • We produce strategic SEO content for your brand that lies in the “not linked” section of your website and is strategically discoverable by search engines, but not by visitors to your normal in-site navigation

    • Monthly cost: Starts @ $500

  • Investment: Bundling discounts: 10% for Email and Social Media including options, 15% for all 3 including options:

    • Social and Email including options-$4,000 per mo less 10%-monthly cost-$3,600

    • Add AI SEO-$4,500 per month less 15%-Total all Services $3,825 Monthly cost

Next Steps

Ready to revolutionize your digital marketing strategy and take your business to new heights? Here's how to get started with Pivotal Principles:

  1. Consultation: First, Schedule a Free Call with John to discuss your big picture marketing needs..

  2. Implementation: Once the plan is agreed upon, our StoryBrand Certified Guide team will start executing the strategy, ensuring everything runs smoothly and efficiently.

  3. Review and Adjust: We believe in continuous improvement. We’ll regularly review the performance, provide you with detailed reports, and make necessary adjustments to ensure optimal results.